Snoop Dogg is transitioning a significant portion of his Death Row Records catalog to Tune.FM’s Web3-based music streaming platform as part of a newly announced collaboration. This move aligns with his broader interest in emerging technologies and decentralized solutions for the music industry.
As a globally recognized rapper and entrepreneur, Snoop Dogg has taken on a prominent role in Web3 through this partnership, which was introduced alongside the release of a new single, “Spaceship Party,” on the platform. Reports indicate that he has chosen to shift his music catalog, including past Death Row Records recordings, to Tune.FM while simultaneously moving away from mainstream streaming services.
Tune.FM’s Decentralized Model Revolutionizing Streaming
Tune.FM operates on a decentralized system designed to enhance transparency, security, and fairness for artists using blockchain technology. The platform relies on its native cryptocurrency, JAM, which facilitates instant micropayments per second streamed, offering an alternative revenue model compared to conventional streaming services.
Unlike other blockchain-based platforms, Tune.FM allows users to engage without requiring prior knowledge of blockchain technology. Upon joining, users receive a JAM wallet that enables them to utilize JAM tokens for streaming, tipping artists, and accessing exclusive content. Snoop Dogg’s decision to collaborate with Tune.FM reportedly stemmed from a conversation with the company’s founder and CEO, Andrew Antar, during the Crypto Ball event leading up to President Donald Trump’s inauguration.
Antar expressed enthusiasm for Snoop Dogg’s involvement, emphasizing that the artist has consistently been a trailblazer in both music and technology. He highlighted the collaboration as an opportunity to push boundaries and expand Tune.FM’s reach in the music industry.
Exclusive Experiences and Expanding Partnerships
The partnership extends beyond streaming, with Snoop Dogg planning to offer exclusive fan experiences and giveaways, including private events at his residence and VIP access to special prize tiers. Additionally, Antar, a classically trained musician, contributed to “Spaceship Party” by playing the violin, further intertwining their creative efforts.
Tune.FM aims to integrate its platform into live events and concerts, facilitating greater interaction between artists and fans. Furthermore, the marketplace will offer exclusive collectibles, broadening the scope of engagement for both creators and listeners.
In an effort to bring more exclusive content to the platform, Tune.FM is actively engaging with major music distributors such as Universal and Sony. The company remains focused on unlocking new revenue streams for under-monetized music catalogs and artist intellectual property. Representatives have indicated that an increasing number of major labels and distributors are showing interest in making their catalogs available on the platform, signifying a shift towards blockchain-based music distribution.
