WEMADE, under the leadership of CEO Park Kwan-ho, has announced a significant strategic expansion of its blockchain gaming platform, WEMIX PLAY. As part of this initiative, the company has entered into onboarding agreements with two prominent international developers from Cyprus and Hong Kong. This move signals WEMADE’s continuing ambition to enhance its ecosystem with engaging, high-quality content for a global audience.
The new titles slated for integration include Avatar Life, a popular social simulation game developed by Cyprus-based 101XP, and Idle Fantasy, a collectible role-playing game from Game Winner, headquartered in Hong Kong. Both games have already proven themselves in the traditional mobile gaming market and are now preparing for blockchain-enabled relaunches on the WEMIX PLAY platform.
Avatar Life: A Virtual World with Endless Possibilities
Developed by 101XP, a company established in 2011, Avatar Life is widely recognized for its immersive social simulation experience. The game allows players to create and personalize avatars with over 800 clothing options and extensive customization features. With a selection of around 1,500 furniture items, users can also design their dream homes within the game’s expansive virtual environment. Social interactions form the core of its gameplay, allowing users to form connections and build communities.
This title has seen significant user engagement, boasting over 1.6 million Monthly Active Users (MAU) and about 200,000 Daily Active Users (DAU). Its onboarding onto WEMIX PLAY is expected to broaden its appeal further, enabling players to explore ownership and engagement through blockchain integration.
Idle Fantasy: Role-Playing with Blockchain Potential
The second major addition, Idle Fantasy, was launched in 2020 by Hong Kong-based developer Game Winner. This idle/collectible RPG has attracted a global player base with its narrative-driven gameplay, where players lead a team of heroes to combat abyssal monsters in a lost world. The game has accumulated six million downloads globally and generated around $140 million in revenue since its debut.
🚀 Two New Games Onboarded to WEMIX PLAY!
WEMADE just onboarded two global blockchain games to WEMIX PLAY! 🌍
🎮 Avatar Life – live your best digital life in the metaverse.
⚔️ Idle Fantasy – an epic idle RPG with 6M+ downloads.
WEMADE’s latest onboarding move strengthens its… pic.twitter.com/ljBGb1RpyG— WEMIX (@WemixNetwork) June 12, 2025
Representatives from Game Winner expressed optimism about the partnership, attributing it to the comprehensive technical support and global exposure offered by the WEMIX PLAY platform. They indicated that such support is instrumental in unlocking the game’s potential within the blockchain gaming sphere and fostering its continued evolution.
Strategic Vision for Blockchain Gaming
WEMADE’s approach to expanding WEMIX PLAY emphasizes collaboration with established developers and the onboarding of titles that already enjoy considerable success in the traditional gaming market. By bringing these proven games into the blockchain ecosystem, the company aims to redefine how players interact with content—placing greater emphasis on ownership, transparency, and new economic opportunities within gaming.
The company continues to strengthen its developer network both within South Korea and across international markets. This global collaboration strategy is central to WEMADE’s broader vision of building WEMIX PLAY as a premier hub for blockchain-powered games. Through such initiatives, WEMADE seeks to bridge the gap between conventional mobile games and the emerging possibilities of Web3 technology, offering players a more immersive and rewarding digital experience.
